Woodside Business Press was created by Linda J. Popky, President of Leverage2Market Associates, to stimulate discussion and thought amongst marketing and business audiences through stimulating and accessible books, workbooks, and other publications. We publish our books in both hardcopy and eBook formats.
Leverage2Market Associates is a Redwood City, CA-based strategic marketing company that helps organizations dramatically improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. For over 20 years, Linda has helped a wide range of organizations from startups and small businesses to Fortune 100 companies use their existing marketing resources as effectively and as efficiently as possible. Among the companies with whom Linda has worked at Sun Microsystems, Cisco Systems, NetApp, Autodesk, Tech Data, CompeteNet, Triple Ring Technologies, NovaRay Systems, and more.
If it relates to marketing, Linda has done it. Her expertise includes corporate marketing, communications and messaging, marketing team development, facilitation, sales training and support, partner and channel programs, market sizing and intelligence, field marketing, marketing operations, industry/market development, and product marketing.
She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy, and quality and has a reputation for strong leadership and team management, as well as strategic program development and delivery skills.
Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty. She served as a charter member of the Conference Board Council on Customer Strategy, and was a member of the Council on E-Business Strategy.
Linda was the first marketing consultant worldwide certified to offer Alan Weiss's Private RosterTM Mentor program to consultants, entrepreneurs, and small business owners, and she was the first licensee of Alan Weiss's workshops and seminars.
She is the Executive Director of the Society for the Advancement of Consulting (SAC), as well as the Past President of Women in Consulting (WIC), a collaborative organization of nearly 500 seasoned professionals in more than 30 consulting specialties, and the former VP of Marketing for the Northern California Chapter of the Business Marketing Association. Linda is also a member of Watermark, the organization for exceptional women in business, and an advisor to Women's Startup Lab.
Linda is the author of Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success and Promoting Your Non-Profit: Using Marketing to Help Your Organization Succeed in Turbulent Times, and the co-author of Disciplined Marketing For Building a Professional Services Practice and Set It on Fire: Why Embracing Friction Accelerates Innovation. She is the editor of Alan Weiss on Consulting: A Guided Journey with the "Rock Star of Consulting." She created the NorCal Business Marketing Association’s Marketing Strategy Roundtables, and she hosts her own MarketingThoughtLeadership.com podcast series.
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